Chocolinas - Arcor Argentina
Styling and gastronomic photography (institutional) - 2021

Arcor is an Argentine food company specialized in confectionery. The firm was founded on July 5, 1951 in the city of Arroyito, Córdoba. It specializes in the production of food products, sugar and chocolate confectionery, cookies and ice cream in 39 industrial plants throughout Latin America. It is the world's leading producer of hard candies and the 10th largest manufacturer of confectionery products overall. 

In Argentina, Arcor is the largest producer of processed foods and its products are exported to more than 120 countries.

In 1997, Grupo Arcor acquired the plant of the Bagley company in the province of Córdoba. It specializes in the production of dry and stuffed cookies and puddings.
Chocolinas was born in 1975 proposing as many choco-festivities as your imagination has. It is the most versatile sweet cookie and allows you to enjoy it alone, with toppings or in desserts and cakes, providing its chocolate body and a unique texture and flavor.
Whichever way you choose to enjoy it, there is always a delicious result guaranteed!

Our working method consisted of first knowing the culture of the company, and then understanding how they wanted to transmit the new image of their products on social networks, transmitting their concept through recipes made with the famous Chocolinas cookies.
 
The challenge was to transmit all the potential and versatility of Chocolinas cookies, making videos and photos for social media.

The result is seen in the impact that the brand has on social media, increased followers and positioning of the brand in family homes.